Hamer Guitars went public with an advertisement in the October 1975 issue of Guitar Player magazine.
The model for the ad was none other than Rick Nielsen, who was photographed at Paul Hamer's store, Northern Prairie Music, by Rich Kwasniewski.
Nielsen posed for Kwasniewski with Hamer 0002 (thanks Francis Stephenson), freshly built to fulfill an order by Martin Barre of Jethro Tull.
Photos from the shoot were used in Hamer catalogues as well.
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